Madeline Weeda's Portfolio

UX/UI

Interface Design

UX/UI

Interface Design

This project is conceptual and is not a Crown Equipment product.

The REV is a lifting UTV made for completing outdoor tasks and endeavors, equipped with 4 interfaces to increase safety and reliability.

This project was made in collaboration with Ava Grudich as a personal project at Crown Equipment.

TIMELINE

Fall 2023

TYPE

Personal Project

PROBLEM

What hypothetical product could expand Crown Equipment's product range to create a new safe solution for homeowners?

01.

Project Background

500,000 ladder-related injuries happen each year and around 300 of them are fatal.

Families across America are using unsafe ways to complete tasks around the house. Especially when it comes to heights, we need a new safe solution for homeowners.

MARKET PLACEMENT

UTV COMPETITORS AND CONCEPTS

LIFTING COMPETITORS

02.

Process

Emphasize safety features and establish credibility for the features of the REV
Create an interconnected dash cluster, center console screen, and lift screen.

MOOD BOARD

USER PERSONAS

INFORMATION ARCHITECTURE

SCREEN FUNCTIONS

LOW FIDELITY IDEATION

03.

Final Renders and Screens

All renders were created by Ava Grudich. See her process work here.

FINAL PROTOTYPED FLOW

01.

Operator gets into REV

02.

Operator switches to drive mode.

03.

Operator drives to location.

04.

Operator reaches location and switches to lift mode.

05.

Operator remains in REV as jacks are deployed for stability

06.

Operator gets in back.

07.

Operator lifts to height.

08.

Operator finishes job and lowers.

09.

Operator gets back into cab and switches to drive mode.

Fandango

Fandango

Dreamscapes

Dreamscapes

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